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Simply put, the popular Inbound marketing methodology is the practice of attracting visitors (potential customers) to your product and services (also referred to as 'pull marketing'), rather than consciously pushing your brand, product or service onto prospects in the hope of generating leads or customers (also referred to as 'outbound marketing' or 'push marketing').
Some of the best examples of inbound marketing services, channels and methodologies are content hubs offering how-to guides, blogs, case studies, webinars, white papers and related product information, user-generated content and social media marketing campaigns, interactive online content pieces created in partnership with related business and via blogging on your company blog.
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The importance of Inbound Marketing
A good inbound marketing software backed by great strategy helps you to reach out to the right audiences in the right places at the right times. This is more likely to increase trust, ensure targeting quality traffic and reducing the risky dependency on a single marketing channel. This is in stark contrast to spending money blindly while attracting traffic from people who are much less likely to convert.