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Listen To Learn More - The Expert's Take On Media, PR And Marketing


Interview with Deirdre Breakenridge, American University professor, author, public speaker, entrepreneur and CEO of Pure Performance Communications.

Deirdre Breakenridge is teaching on the graduate and undergraduate level at New York University (NYU), University of Massachusetts Amherst, Rutgers University and Fairleigh Dickinson University (FDU).

Breakenridge speaks nationally and internationally on the topics of PR, marketing, branding and social media. Breakenridge is the co-founder of #PRStudChat, a dynamic Twitter chat with PR professionals, educators and students.

Breakenridge hosts the podcast show, Women Worldwide, produced by the Social Network Station. She was awarded the Best 50 Women in Business by NJBIZ in 2015, named on the Richtopia 250 Most Influential Women Leaders in the World List, recognized by Cision as one of the Top 50 Social Media influencers in 2014, and 2014 PR Tech Award honoree.

Deirdre has appeared on NBC, WMCN as well as other media outlets. In addition, she has been featured in FOXNews.com, Fast Company, Entrepreneur, Inc., CIO, Huffington Post, Wall Street Journal and Mashable.

She is a LinkedIn Learning Instructor with seven video courses on Public Relations Foundations, Media Training, Handling an Unruly Audience, Marketing Communications, Go-To-Market Planning, Competitive Analysis and Creating a Marketing Culture.

She describes herself as having been in PR and marketing for 25+ years helping senior executives in mid size to large organizations communicate to their stakeholders. She is a communications strategist and has worked with her clients on many different types of communications programs, including executive communications and thought leadership, image and reputation management, crisis communications, media relations, PR 2.0 and social media programs.

Her goal is to take her knowledge and experience and give back to the PR industry by writing books and speaking on the topics including marketing, PR, branding and social media, and teaching these subjects on the college/university level.

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