SMBs - Marketing, Technology Adoption, Requirements and Challenges


Interview with Laurie McCabe, Leading Small Business Influencer, Top 50 Most Influential People in Small Business Marketing, Co-Founder & Partner, SMB Group.

Laurie McCabe is a leading Small Business Influencer, one of the Top 50 Most Influential People in Small Business Marketing, and is the Co-Founder & Partner of the SMB Group. Laurie McCabe brings more than 25 years of experience in the IT industry to her current role as Cofounder & Partner, SMB Group. Laurie has built widespread recognition for her capabilities and insights in the small and medium business (SMB) market in several areas, including cloud computing, mobile solutions, business solutions, social networking and collaboration, and managed services.

Prior to SMB Group, Laurie worked in analyst roles as a Partner at Hurwitz & Associates; Vice President of SMB Insights & Solutions at AMI-Partners; and Vice President at Summit Strategies, where her original research of the emerging cloud computing model earned her broad recognition as a thought leader in this area. Laurie’s nine years at Digital Equipment Corporation, including her last role as Director of Market and Competitive Intelligence, provide her with critical experience from the vendor perspective.

Laurie has earned widespread recognition for her insights into small and medium business (SMB) technology adoption, requirements and challenges. She is a six-time Small Business Influencer Awards winner; has been recognized as one of the 50 Most Influential People in Small Business Marketing by AllBusiness; a member of Dun & Bradstreet’s B2B Expert Community; and been named a Top 200 Thought Leaders in Big Data & Analytics by Analytics Week.

try engagebay for free

Ready to grow your business?

Get started for Free. Signup in 60 seconds. No credit card required.

Get Started
engagebay reviews
This website uses cookies to ensure you get the best experience on our website. Learn more