Social Media De-Mystified & Explained For Startups & SMBs

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).

Fluent in Japanese and Mandarin Chinese, Neal is a popular social media speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in February, 2020 will publish his 4th book, The Age of Influence – The Power of Influencers to Elevate Your Brand, on educating the market on the why and how every business should leverage the potential of influencer marketing.

In addition to being named as one of marketing’s ten biggest thought leaders by CMO.com, Neal has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer. Neal began his social media career focusing on social media strategy consulting, which he has done for dozens of companies since he began in January, 2010. In addition to consulting, coaching, and advising, responding to customer requests, Neal launched a social media agency, PDCA Social, in May, 2016. While the focus of his agency branding is on helping Japanese clients with foreign online marketing, he has expanded to help companies globally with the implementation of their social media initiatives.

Neal is also a leading educator and speaker. In addition to educating executives on social media as a faculty member of Rutger’s University Mini-Social Media MBA program as well as the Irish Management Institute’s Digital Business Certificate, Neal is also a popular social media keynote speaker who has spoken at hundreds of events over four continents since his first speech on social media in July, 2009.

As an author, Neal is best known for his definitive book on social media strategy creation, implementation, and optimization “Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success” (Wiley) but has also published two other award-winning and critically acclaimed social media books: ”Maximizing LinkedIn for Sales and Social Media Marketing” and “Windmill Networking: Maximizing LinkedIn.” In the winter of 2019 Neal will publish his 4th book, “The Business of Influence” (Harper Collins), on educating the market on the why and how every business should leverage the potential of influencer marketing.