From identifying new opportunities to delivering customer happiness
Build and develop trust consistently with customers instead of blatantly advertising your product/service. This will likely give you the benefit of the doubt and have them click on your well-timed emails containing productive links.
Avoid confusing your customers by sending out marketing emails with mixed messages covering the objective in disparate messaging. Keep it seamless and straightforward, by being consistent and by taking one step at a time.
Integrate your campaign to render it more effective. Communicate consistently across multiple channels to reinforce your message and make it powerful. Raise brand awareness and foster trust, and compel the customer to choose your offerings or recommend you to their network
Streamline your process by integrating your campaign. Uniformity in approach implemented across channels renders your campaign less complicated. Integrate similar messaging and imagery across your campaign and avoid unnecessary planning and implementation, save on your resources.
When you integrate your campaign with content and graphics, you will do away the need for duplication, since by integrating these, you can share across channels which will, in turn, save you both money and precious time. More uses like banner stands at exhibitions, etc. may be found for these graphic and content properties.
Besides building brand trust and improving revenue inflow, an integrated campaign can also help your business internally. An integrated campaign ensures that your team shares best practices within and stays on top of communication to ensure consistency. The ensuing results from a well concerted campaign helps boost up team morale, and empowers them to deliver one successful campaign after another.
For a successful marketing campaign, ensure that your set goals are fully aligned and relevant to the objective. Your campaign needs to be both unique, as well as to keep your goals in mind.
Defining your objectives and expectations before initiating your marketing campaign is crucial. Identify your KPIs (key performance indicators) and measurable metrics and balance them.
The best understanding of your audience happens when they are most accessible. Testing your marketing campaigns will throw up valuable insights about your customers and is key to success.
Before initiating your campaign, identify the most effective marketing channels for the campaign objectives. Look through all the possible channels and tie them back to the aim of the campaign.
Planning on a channel by channel basis to ensure the right results is critical. A marketing campaign requires commitment, preparation, knowledge and testing to achieve the best results.
A third-party recommendation or positive assessment of your business has much more significance than self-promoting. Testimonials deliver the message home effectively.
Finally, nothing will work unless the marketing campaign is well planned and measured. Creating a robust timeline is critical as is tweaking and fine-tuning throughout the campaign.
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Got Questions? We are here to answer them
Marketing campaigns are the core basis of lead generation and revenue growth for all types of businesses. While they may be as simple as a four email sequence, they may also be quite complicated, such as multichannel campaigns involving social media, email marketing, phone calls, SMS marketing, and more. Raising brand awareness and generating demand for your product or service is the primary objective. Remember to consider a robust software such as EngageBay's marketing campaigns to execute the most effective and engaging campaigns.
As an example, if your campaign consists of a sequence of any number of emails that gradually build up to your primary objective, marketing automation lets you create all of these in advance. These can not only include your calls to action for every email in the sequence, but also allow you to configure the system to send each email to your target leads at preset intervals of time. Once set up, you can leave it to the system to do the rest, automatically. Thereafter, you can set up triggers such that each time a desired action has taken place, the system automatically scores the lead. You can also set automatic alerts for notifying your sales team every time a lead is qualified, so that timely engagement is enabled. While this is a basic example of automation, in reality, you can render your campaign as simple or as complicated as required, and there are no limits to what marketing automation can do to facilitate this.
Once the prospects have been connected to the Sales team, leave it between them to close the deal.
There are many benefits of executing a well planned marketing campaign. Some of these are:
It optimizes and helps you best use the limited opportunity to connect with leads.
It improves sales and marketing alignment by sending marketing qualified leads to sales, and eliminating wasted time cold leads.
It keeps everyone on the same page by centralizing data, allowing both marketing and sales to see every touch point that each lead had with you, in a chronological timeline.
It saves time by eliminating the overlap that comes from sales and marketing working in silos.
It enhances productivity by enabling individual teams to carry out their respective part of the process
It drives lead acquisition, increases lead conversion, and allows you to close more deals, which drives revenue growth and business expansion.
Managing a marketing campaign starts with planning it. Starting with clear-cut objectives and well-defined KPIs (key performance indicators) helps every stakeholder stay on the same page. The key here is alignment across the teams lacking which, it is a wasted effort.
Start by defining your target audience and shaping the structure of your marketing campaign and strategy in alignment with the audience’s interests. In other words, your campaign needs to be targeted to a specific segment of your audience for it to succeed. Once you have targeted a well-defined segment, you can create relevant messaging that resonates well with them, and this will help convert leads more effectively.
Thereafter, you will need to identify each touch point involved. These touch points can be of various types such as emails, social media posts, or other elements of a multichannel marketing campaign. Managing these is dependent on your overall strategy. Using an end-to- end CRM, sales, marketing and support software such as EngageBay will go a long way in meeting your objectives. EngageBay helps you track every lead interaction, including emails opened, landing pages visited, forms submitted, etc. You will also be able to score leads for each of these actions in order to qualify them and pass them to your sales team. The measurement of your success is the number of qualified leads you have passed to the sales team.
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