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Customer Database Software

Manage your customer database better and enable your business to become more flexible, reliable, and scalable

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What is a Customer Database?

Customer database software is a tool that helps businesses store and locate relevant customer data. It is also known as “customer information database software” and “customer relationship database software.”

The data referred to above includes customer contact information such as names, telephone numbers, and email addresses along with other necessary data such as communication logs, purchase history and other relevant documentation related to each customer.

Customer database software is part of a customer relationship management (CRM) solution. While CRM is designed to manage the customer relationship process in its entirety,the customer database is a stored repository of the data itself. It is more like a filing mechanism, only digitally.

However, there is more to this. Good customer database software is designed to perform more tasks than simply storing data. From insights to where your leads are in the sales pipeline and what consequent action needs to be taken, to actionable insights into customer behaviour to enable you to personalize their experience and to share important information across channels, to help optimize your marketing campaigns.

The bottomline is to facilitate improved sales. Customer database software plays a crucial sales management role to this end.

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Benefits of a Customer Database

Here are some of the main benefits of a Customer Database

Create Brand Retention

Nurturing customer relationships and building trust is always a win-win situation for both businesses and customers alike. With an exhaustive customer database, build brand loyalty and enhance retention by sending out personalized marketing emails to opt-in subscribers. Sharing of new products, special offers or general company news can help them stay connected to your business and become natural ambassadors of your brand.

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Enable Better Customer Service

Unhappy customers are bad business and the reverse holds true as well. With Database marketing, you can forge stronger relationships with your existing as well as potential customers. With the knowledge of crucial customer information such as buying behavior, post-purchase feedback and reviews, your team members can deliver exceptional customer service at all times. Well served and happy customers will rarely take their business elsewhere.

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Direct Connect With Verified Customers

With a customer database, it is certain that it is a collection of actual customers that have verified purchase history with your business. It is understood that these customers are already interested in your product or service. It is highly likely that these customers will do repeat business with you in comparison to prospective ones.

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Exclusivity And Feedback

When rolling out new products, getting a small segment of your audience to test them is a great way to gather feedback prior to a mass launch. Targeting an audience based on information from your customer database and selecting a core group of your most trusted customers can allow a business to gather constructive feedback that can help improve the future versions of the product. Knowing what your customers think and want is conducive to enhancing the products you offer and how you offer them.

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What should you look for in a customer database software?

Here are some factors you should consider when selecting a customer database option:

Security And Trustworthiness

Sharing of personal data is purely driven by mutual trust. Your customer database tool needs to be completely trustworthy. Cloud based software is the best option today. By storing all data securely and in an encrypted manner even when offline helps protect client info from both virtual and real dangers. Trust is key.

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Reliability

Buying software that doesn't help you with after-sales support is a deal-breaker. Also, your software needs to be auto-updated frequently. Updates keep up with the latest bugs and malware, keeps the security consistent, the tools relevant, and the processes seamless. Dependability is thus crucial to your software of choice.

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Ease of integration

While a customer database is handy for organizing, analyzing, and retrieving customer data, it also needs to be able to integrate with other business software that support your business. Cohesiveness between different tools is necessary for a holistic operation. Moreover, Customer database solutions with seamless integration capabilities with your other systems are sure to save your business valuable time.

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Ease of use

Complex software solutions that have a huge learning curve will only add to your overheads. Your software needs to be easy to learn, and easy to use by every stakeholder, thereby improving employee adoption rates. Look for customer database software that features intuitive controls and multichannel support options. Your teams will reduce dependencies on training and IT personnel and will be able to get the most out of it, on their own.

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Flexibility

Look for Customer database software that is largely customizable and configurable to match your needs. This will help ensure that your tool is always working for you — and not you working for it..

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Price

Your software solution is an investment so treat it like one. An expensive tool may not be exactly what you need or can afford, especially if you are a small business or a startup. COst-effective, affordable software should be your go-to choice. Make sure you have researched all available options and read online reviews and also taken advantage of any free trial options, before making your final choice.

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I highly recommend the tool. It's an awesome tool for a startup like us.

Garma Gay D.

Technical Helpdesk Support Analyst, Atos
testimonial by Garma
I was using ActiveCampaign but the costs were adding up quite quickly. I tried other platforms but the automation sequence offered by ActiveCampaign is not easy to find, until, I got Engagebay. The platforms offer an awesome automation platform for emails, plus landing pages and forms. It works quite well and can be a perfect substitute.

Leonardo W.

Founder, Wolff Consultoria
testimonial by Leonardo
A full-featured marketing platform. With this, you have all you need to get started and succeed. Having all in one platform make any marketer job much easier.

Santiago B.

Southern Europe Director, Triptease
testimonial by Santiago
Enabled me to easily capture details of interested parties for my products. Ease of use Feature set. Excellent customer service.

Raymond B.

IT Project Manager, BespokeIT/Corp Networking Limited
testimonial by raymond
It covers everything a small business sales/marketing team needs.

Gergely Csaba N.

Online Marketing, Chamaileon
testimonial by Gergely
I love the landing page builder and ability to import a URL and basically create any type of landing page. This makes creating funnels super easy. You can then customize it to suit your needs. I also liked the fact that the landing pages and automation were all in the same tool. This saves time and makes it so much easier to do email marketing.

Vandana Taxali

Intellectual Property, Digital Media & Entertainment Lawyer
testimonial by Vandana
I like how they give you access to all these marketing and CRM/sales features in one dashboard. It could easily replace a number of other tools you are using right now. Pricing is fair for what you get too and I also really like the file repository feature that bigger marketing teams will really appreciate. I would be happy to recommend this tool to my clients.

Paul T.

eMarketing Strategist, Paul Therond Consulting
testimonial by Paul
This product is just like HubSpot. I cannot believe the price, so far I've used it for 2 weeks and those guys have added 2 features more.

Ivana B

Founder, New Marketing.Agency
testimonial by Ivana
Most basic and advanced tools you need in your online business is inside Engagebay, from lead generation, email marketing, page builder, CRM (alternative for Hubspot and Infusionsoft) and my most favorite is the marketing automation.

Jan Patrick T

Executive Managing Broker, Greatway Financial Inc
testimonial by Jan
All its tools and functions are good, but what I like most are the automation and programming in social networks along with landing pages, pop-ups, and forms that together help me increase traffic and in the short term generate sales.

Dioshai G

Web Developer, Huawei Technologies
testimonial by Dioshai
The software is easy to set up and implement. I feel EngageBay is quickly becoming a marketing automation competitor to the premium SAAS offerings. EngageBay's customer support has been very responsive and helped me resolve an implementation issue almost immediately.

Shawn L

Marketing Manager, List Biological Laboratories, Inc
testimonial by Shawn
I highly recommend the tool. It's an awesome tool for a startup like us.

Garma Gay D.

Technical Helpdesk Support Analyst, Atos
testimonial by Garma
I was using ActiveCampaign but the costs were adding up quite quickly. I tried other platforms but the automation sequence offered by ActiveCampaign is not easy to find, until, I got Engagebay. The platforms offer an awesome automation platform for emails, plus landing pages and forms. It works quite well and can be a perfect substitute.

Leonardo W.

Founder, Wolff Consultoria
testimonial by Leonardo

Why choose EngageBay's customer database software?

While there are multiple reasons why EngageBay's customer database software is your right choice, here are some of the major ones:

Customer database software Blog Posts

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Technically, a database is any meaningful organization of data. We use this organized data for different end goals and wide-ranging applications. For example, for any business to serve the right customers effectively, it needs something more than just a list of their emails and phone numbers. It needs their location, their gender, what they do, how much they earn, etc.

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WHY DATABASE MARKETING IS THE FUTURE OF PERSONALIZATION

When the average person encounters as many as 10,000 brand messages every day, it can seem impossible for a small business to get heard. You stand a much better chance with a solid personalization strategy and the right automation tools to make it work. At the heart of it, is database marketing.

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9 CUSTOMER MANAGEMENT STRATEGIES TO SUPERCHARGE CUSTOMER LOYALTY

According to Forbes, 90% of CEOs believe their customers have the greatest impact on their business. And yet, so many companies still don’t have a well-defined customer management strategy.

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CRM PROCESS – EVERYTHING YOU NEED TO KNOW

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Are you wondering whether it is time for you to take a giant leap and invest in a CRM? However, you are not sure about the CRM process and all the complexities? Read this article to know everything there is to know about CRM processes.

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CUSTOMER LIFECYCLE MANAGEMENT (CLM) EXPLAINED

In using customer relationship management or CRM software, you feel like you have a fairly good grasp on the satisfaction and buying behaviors of your customers. You may even decide to augment your CRM software with social CRM, also known as SCRM. Like SCRM, there’s a way to make your current CRM software even better and more rewarding for your company. That is through implementing the tool(s) that you get with a customer lifecycle management or CLM system.

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8 ELEMENTS OF SUCCESSFUL CRM IMPLEMENTATION

The customer is KING and your relationship with them is important to drive your business growth, prosperity and success. As you grow, your customers grow as well. Hence, a well -designed CRM (Customer Relationship Management) system is very important for any entrepreneur to manage things well. Data states that 91% of businesses with more than 11 employees use CRM software. A successful CRM implementation has various aspects to it which we will discuss in detail here.

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12 BEST PRACTICES TO IMPROVE CRM USER ADOPTION

Most organizations today rely on a sophisticated Customer Relationship Management (CRM) solution to structure their orders and revenue.

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16 POWERFUL CUSTOMER RETENTION STRATEGIES TO STOP CUSTOMER CHURN

Don’t you wish more of your customers would stay with you for long? Are you looking for customer retention strategies to increase your retention rate?

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