8 Simple Steps To Creating A Powerful Email Drip Campaign
While marketers were getting distracted with the next shiny strategy or tactic, email didn’t go anywhere. People were still willing to communicate with businesses through their email
With EngageBay as your free drip campaign software, setting up a drip campaign is a breeze. Start by identifying your target audience and crafting your message. Next, define the parameters for the number of emails and their timing. Set triggers that align seamlessly with your email messages. For detailed guidance, read our blog on creating a powerful email drip campaign.
Once you've defined the triggers, timing, and content of your email campaign, let EngageBay's smart marketing automation take over. You decide when emails are sent, their frequency, and the recipients. As your leads respond, EngageBay provides real-time updates on your dashboard.
With EngageBay’s real-time data analytics, you can effortlessly evaluate your email open and click rates. Use the dashboard stats to make necessary adjustments. EngageBay records and presents recipient actions in clear, easy-to-understand charts. Measure your email drip campaign’s performance and refine future campaigns with live insights.
Our drip email campaign software offers free access to customizable email templates tailored for your audience. EngageBay provides a variety of email and video templates, and you can create and save your own for future use. Enhance your emails with a range of automated personalization tools to connect more effectively with every lead.
EngageBay is an all-in-one marketing automation software, providing everything you need to convert leads in one place. Easily segment your email lists by selecting the right tags or adding automation for predictive lead scoring based on recipient actions. EngageBay will then segment your email lists according to your specified parameters.
Automate your entire email drip campaign with EngageBay's free marketing automation features. From welcome emails for first-time visitors to polite reminders for cart abandoners, your campaign evolves based on lead actions. Define criteria for follow-up or reminder emails and assign leads to your sales team. EngageBay handles all the repetitive tasks for you.
With EngageBay, you can automate countless small and repetitive tasks, simplifying your marketing and customer relationship management. Leverage multichannel campaign features to build leads from various marketing channels and integrate them into any drip email campaign. For example, configure the free drip campaign software to tag all leads from a pop-up query form and add them to your new drip campaign. Lead generation has never been easier or more efficient!
Want to learn more? Read our comprehensive blog posts
While marketers were getting distracted with the next shiny strategy or tactic, email didn’t go anywhere. People were still willing to communicate with businesses through their email
As salespeople, we are always trying to find innovative ways and truly out of the box means of growing our sales numbers.
1,83,00,00,000! That is the number of hits Google generated upon searching “cold email.” There’s a myriad of cold email material on the internet, and all that information could get you cold.
You’re probably wondering why have different types of email, or rather why email at all? Email marketing is 40x more effective at customer acquisition than Facebook or Twitter.
It can be tough to get started with digital marketing. With so many avenues and a plethora of tools to consider, it can become overwhelming to pursue just one, let alone
If your answer is a resounding yes, then you’re in the majority. After all, according to sales consulting firm the Brevet Group, you’ll have to call a potential customer at least eight times before you get through.
Got Questions? We are here to answer them
Email drip campaigns are automated sets of email that go out based on specific timelines or user actions. With EngageBay as your drip email campaign software, you can send your customers and prospects the right information at the right time, without having to perform the task again and again yourself.
A drip campaign could begin with welcome emails and consist of follow-up emails based on the actions your leads take. It could also be your weekly newsletters. Just apply pre-set triggers and define the user segments, and EngageBay will ‘drip’ all these emails into the inbox of your leads.
EngageBay's drip email campaign features can be used for lead nurturing, to welcome new customers, to onboard new users, to send follow-up emails to your website visitors who have shown interest in your products or services but have abandoned their shopping carts at the last minute, and more.
You can send out regular drip emails for product recommendations, subscription renewal reminders, sign-up confirmations, unsubscribe confirmations, and many other user engagement actions.
If you are looking for a free drip campaign software, you already are in the right place. That said, you must tick off a few boxes when you are looking for the right software. The perfect drip campaign platform will let you personalize your emails, offer a range of email templates that are easily customizable, will have a drag-and-drop email builder/editor, and will (ideally) be an all-in-one sales and marketing automation software.
A cool drip email campaign software will also dish out very easily comprehensible data on the performance of your drip campaigns, and will make it super easy for you to segment your contacts and leads according to their actions in response to your emails. Of course, the software must integrate all these different features well, and should be easy on the pocket.
Email drip campaigns save your time and effort that is otherwise expended in manually sorting your leads, following up with them based on their actions, and starting from scratch every time any new action is taken.
Design your email drip campaigns and define their triggers in advance, and reap a dozen (and more) benefits like reminding your leads about completing an action like make a repayment or a fresh subscription, reaching out to contacts who have not been engaging with your website, upselling to those who have been buying from you, following up with customer service feedback forms, and so on.
You can also analyze how your leads are responding to different drip campaigns, and then refine your future campaigns in tandem with your learnings.
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