A custom email template helps businesses create their unique brand identity by allowing them to add colors, fonts, and other elements that match a particular email marketing goal.
In essence, it helps you take your email marketing strategy to the next level. You can design and program your own email templates for better results.
There are two main reasons for using a custom email template.
Custom email templates are convenient and easy to edit, and require no prior coding knowledge. EngageBay's drag-and-drop feature makes the whole process a lot faster. Besides, it offers you a chance to design an email campaign that matches your strategy.
Once you have mastered how to edit custom email templates, you can easily craft exciting and attractive emails for your audiences. Thus, you can draft more emails and maintain a continuous flow of communication with them.
EngageBay's email marketing tool enables you to create both simple plain text emails and attractive, stylish emails containing images or infographics and other dynamic elements.
The steps are pretty simple:
i. From the Marketing dashboard, navigate to Templates > Email Templates.
ii. Once you're there, click on the Custom button. Start building a custom template using the pre-built blocks.
iii. Easily add a new block using the drag and drop builder on the right. You can even move each block by holding down the move icon on the left side of the block.
vi. Select the Block you want to edit, and by clicking on the Pencil icon, you can make changes to the — fonts, sizes, colors, etc.
V. Under the Content section, you can add different elements to each block, including text, image, video, button, and more.
viii. Once done, hit the Save button and name your email template. You can even Preview your template before sending it to anyone.
It will now appear on your Email Template list.